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I've been pondering this whilst walking the dogs this morning.
When we purchased our Adria last autumn we'd spent months studying form, dragging round dealers and shows like I know a lot of other MHFers do or have done.
One of the things foremost in my mind was that I wanted one of the latest chassises (plural of chassis???). I'd have preferred a Tranny but there were probs with the layout we wanted in any of the Ford converters offerings. Mercs were too expensive, Renaults rare and so we ended up with an X250.
One thing I ignored in all this was the thought of buying a van based on the 'old' Ducato. Principally this was because 'our' layout wasn't available but also because the motorhome press were so effusive in their praise of the newer vans.
So, where does the title of this thread come in?
Think about it. If Fiat had produced a van with no design faults. No scuttle leaks, no reverse judder, no clunk, no rubber floor split then it would be a perfect motorhome base vehicle. Where would that leave them in three to five years time when they want to introduce a new model?
But now they can design a better van without all those issues and the punters will fall over themselves to buy it.
That's marketing - Italian style.
SDA
When we purchased our Adria last autumn we'd spent months studying form, dragging round dealers and shows like I know a lot of other MHFers do or have done.
One of the things foremost in my mind was that I wanted one of the latest chassises (plural of chassis???). I'd have preferred a Tranny but there were probs with the layout we wanted in any of the Ford converters offerings. Mercs were too expensive, Renaults rare and so we ended up with an X250.
One thing I ignored in all this was the thought of buying a van based on the 'old' Ducato. Principally this was because 'our' layout wasn't available but also because the motorhome press were so effusive in their praise of the newer vans.
So, where does the title of this thread come in?
Think about it. If Fiat had produced a van with no design faults. No scuttle leaks, no reverse judder, no clunk, no rubber floor split then it would be a perfect motorhome base vehicle. Where would that leave them in three to five years time when they want to introduce a new model?
But now they can design a better van without all those issues and the punters will fall over themselves to buy it.
That's marketing - Italian style.
SDA